Listen to Get In Her Lane Here!
Dec. 18, 2023

Alanis King & Her Inspirational Impact on the World of Motorsports

Alanis King & Her Inspirational Impact on the World of Motorsports

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https://www.getinherlane.com/


Kat and Shan sit down with Alanis King, a fearless motorsports journalist who tells it like it is and has the most fun in her job we have ever seen! 

Alanis is a seasoned automotive journalist who turned her passion into a career. Alanis doesn’t just report on races; she lives them. Her experiences on the race track and in the newsroom offer a unique perspective on the industry, from the adrenaline-pumping wins to the struggles faced as a woman in a male-dominated field.

Ready for a detour of intrigue? We shift gears to unravel the bizarre saga of the Haas Formula 1 team's partnership with Rich Energy. A story filled with drama, controversy, and an energy drink company that was as mysterious as its questionable business practices. Listen as we explore the twists and turns of this wild tale. You'll be surprised by what goes on behind the scenes, and you'll gain an appreciation for the journalistic tenacity it took to uncover the truth.

But it's not all serious business. We also explore the joy, the fun, and the authenticity of immersing oneself in the world of cars. Alanis shares her transformation from maintaining an objective facade to letting her true personality shine through. Discover how being genuine has not only enriched her experiences but has also opened doors to unique opportunities. From interviewing childhood heroes to dreaming about becoming the world's fastest Minesweeper player, we invite you to join us in this lively conversation filled with laughter, empowering messages, and an infectious passion for the automotive world.

Find Alanis here:
https://alanisnking.com/
And follow her on Instagram: @Alanisnking

Chapters

00:01 - Women in Automotive Journalism and Motorsports

08:52 - Gender Challenges in Motorsports and Progress

20:10 - Career Realizations and Memorable Moments

29:17 - Wild Haas Formula One and Rich Energy Story

41:27 - Finding Joy and Authenticity in Motorsports

49:50 - Be Yourself and Make Genuine Connections

Transcript
WEBVTT

00:00:01.122 --> 00:00:04.371
Hey, it's Kathleen and Shannon here, and this is Get In Her Lane.

00:00:05.019 --> 00:00:12.329
We are two automotive professionals diving deep into why women are so underrepresented in this industry and trying to make a positive change.

00:00:12.820 --> 00:00:19.908
So ride along with us as we discuss ideas and takeaways that can help everyone further this effort in the automotive world and beyond.

00:00:21.382 --> 00:00:22.685
Hey Shan how are we doing?

00:00:22.685 --> 00:00:26.908
Hello Kathleen, Welcome back to another episode of Get In Her Lane.

00:00:27.420 --> 00:00:29.006
I am so excited.

00:00:29.006 --> 00:00:38.509
Today we have an incredible guest, Alanis King, and let me just say, if you are interested in motorsports at all, this is the episode for you.

00:00:39.520 --> 00:00:46.619
And I will add, even if you're not into motorsports because, to be transparent, I was not prior to this interview, but there's no way.

00:00:46.761 --> 00:00:48.067
This is also the episode for you.

00:00:49.079 --> 00:00:56.805
This is also the episode for you, and there's no way to not be at least a little bit into motorsports after talking to Alanis, so, so excited for that.

00:00:56.979 --> 00:00:58.765
She has quite the resume.

00:00:58.765 --> 00:00:59.868
She's done it all.

00:01:00.228 --> 00:01:11.025
Yes, so to dive into her resume, because I think, alanis, she's so passionate, she talks about so much on this episode, but the one thing is she doesn't brag about herself enough and her resume, so we're going to do it for her.

00:01:11.025 --> 00:01:18.525
She is currently a video presenter and car reviewer at Cars and Bids, a contributing editor at Road and Track.

00:01:18.525 --> 00:01:29.569
She also hosts a podcast, donut Media's F1 podcast, and she is even co-authored a book on F1 racing which we will get into in this episode.

00:01:29.569 --> 00:01:31.486
This is making me feel bad about myself.

00:01:32.429 --> 00:01:45.409
Yeah, and if you recognize her name, she has also worked as a writer and editor at Jalopnik and Business Insider, so her resume keeps going, she's incredible and really, beyond all this, she is one of the most passionate guests we've spoken to.

00:01:45.469 --> 00:01:48.246
Yet you know I can't wait for you guys to get a glimpse of it.

00:01:48.246 --> 00:01:51.388
She loves what she does, so let's hear about it.

00:01:51.388 --> 00:01:54.527
All right, alanis, we're so glad to have you here today.

00:01:54.527 --> 00:02:02.355
So, just to start us off, can you tell us a little bit about yourself and your journey into the world of automotive journalism and motorsports?

00:02:02.355 --> 00:02:03.599
Ooh, myself.

00:02:04.662 --> 00:02:05.265
Who am I?

00:02:05.265 --> 00:02:17.209
Let me think I first got into motorsports and cars by getting free tickets to a NASCAR race when I was, I think, 13 years old, 12 or 13.

00:02:17.209 --> 00:02:18.585
So it was 2009.

00:02:18.585 --> 00:02:24.445
Got free tickets to Texas Motor Speedway and we went to the race and I didn't know a single thing that was going on.

00:02:24.445 --> 00:02:39.669
I didn't know anything about cars, but as soon as they took the green flag and the grandstands just like shook under me and you could see it felt like you could see the end of the earth in front of you because this facility was so big and you were so high up.

00:02:39.669 --> 00:02:45.230
I was like I don't know what's going on, but this is what I'm going to do with my life, but it feels right.

00:02:46.332 --> 00:02:59.849
Yeah, that was like, if it feels right, this feels like what I want to do and I didn't want to go to NASCAR actually because it didn't interest me, and my mom said it's the recession, we are not going on vacation.

00:02:59.849 --> 00:03:07.209
We got free tickets, we're not doing anything, this is free and we're going to go, and I was like, okay, well, I guess I don't have a choice.

00:03:07.820 --> 00:03:09.165
Yeah, maybe they'll have snacks.

00:03:10.723 --> 00:03:13.365
Yeah, maybe they'll have snacks, Maybe there will be something there.

00:03:13.365 --> 00:03:22.689
I vividly remember walking up and there was a T-shirt for Sayla Dale Earnhardt Jr T-shirt, and my mom said that's Dale Jr and I said who's Dale Jr?

00:03:22.689 --> 00:03:26.603
And she said it's Dale Sr's son and I was like who's?

00:03:26.643 --> 00:03:26.985
Dale Sr.

00:03:28.161 --> 00:03:32.852
I didn't know anything at all, but that became my path.

00:03:33.400 --> 00:03:33.962
Good for you.

00:03:33.962 --> 00:03:35.824
So what happened from there?

00:03:36.740 --> 00:03:43.371
I decided that I would watch every single NASCAR race from here on out for the rest of my life, whoa Okay, so you went zero to a hundred.

00:03:43.651 --> 00:03:47.282
Yeah, and the most familiar with NASCAR.

00:03:47.282 --> 00:03:49.751
There are three ladders.

00:03:49.751 --> 00:03:55.968
If you're listening and you're not familiar with it, there are three ladders in the national series the truck series, the Xfinity series and the cup series.

00:03:55.968 --> 00:04:00.030
Cup series is the top, the Xfinity series is the middle and the truck series is the bottom.

00:04:00.030 --> 00:04:02.105
They race pretty much every weekend.

00:04:02.105 --> 00:04:04.626
The cup series has 38 races a year.

00:04:04.626 --> 00:04:06.290
36 of them are points paying.

00:04:06.290 --> 00:04:12.812
The Xfinity series, I think, is like 32 or 33, and the truck series is in the 20s somewhere.

00:04:12.812 --> 00:04:20.781
So to commit to watching every NASCAR race ever for the rest of my life is like a hundred races a year.

00:04:20.781 --> 00:04:27.971
And I was sitting there in that grandstand yes, I was sitting there in that grandstand and I said I'm never going to miss another NASCAR race.

00:04:27.971 --> 00:04:28.713
And I have not.

00:04:28.853 --> 00:04:30.379
Oh, my gosh, oh my gosh.

00:04:30.901 --> 00:04:32.646
I was going to say how are you tracking that?

00:04:32.706 --> 00:04:33.468
That's incredible.

00:04:33.468 --> 00:04:35.223
You've missed nothing so far.

00:04:35.524 --> 00:04:38.142
Nope, I've watched all of them, even if I missed them.

00:04:38.142 --> 00:04:40.103
I watched them back, even if I was somewhere else.

00:04:40.103 --> 00:04:41.288
I watched them on replay.

00:04:41.600 --> 00:04:45.451
So at what point did you know this passion you had?

00:04:45.451 --> 00:04:49.610
You were like I'm going to turn this into my career because obviously you were very young.

00:04:49.610 --> 00:04:56.485
So were you just kind of like, okay, I'm going to watch them all, but I'm also going to do this for the rest of my life.

00:04:57.187 --> 00:04:57.949
It was immediate.

00:04:57.949 --> 00:04:59.420
Yeah, it was.

00:04:59.420 --> 00:05:04.526
When I was sitting in the grandstands there, literally on that day, I was like, yeah, this is going to be my career.

00:05:04.526 --> 00:05:07.108
I don't know what this is, but this is what I'm going to do.

00:05:07.108 --> 00:05:18.627
And I think some of that was I had a close friend when I was young who always knew what she wanted to do when she grew up and she found it so perplexing that I did not have a passion like that.

00:05:18.839 --> 00:05:19.944
She found it so perplexing.

00:05:19.944 --> 00:05:30.163
She wanted to be an international correspondent for CNN from the time we were in the fourth grade and she was like I don't know how you are not passionate enough about something to do it for the rest of your life.

00:05:30.163 --> 00:05:39.831
And she said that to me for years when we were in elementary school and I was always shocked because when the teachers went around in class, everyone had an answer.

00:05:39.831 --> 00:05:45.283
It was like I want to be a teacher, I want to be a lawyer, I want to be president, I want to be this.

00:05:45.283 --> 00:05:55.151
And they would get to me and I'd be like I don't know, there is nothing that I want to do every single day for the rest of my life.

00:05:55.151 --> 00:06:00.523
And then when I saw that, I was like this is what I want to do every single day for the rest of my life.

00:06:01.605 --> 00:06:02.267
That was it.

00:06:02.267 --> 00:06:17.391
I think that's so cool because I know, even like Kathleen and myself and a lot of women we've had on the podcast, it almost feels like sometimes they stumbled into automotive you know what I mean Like maybe it was the people side of the business or just like some skill that they had.

00:06:17.391 --> 00:06:18.413
That translated well.

00:06:18.413 --> 00:06:22.125
So I'm really excited to talk to someone who's like passion for the actual part.

00:06:22.187 --> 00:06:23.809
Intentionally joined.

00:06:24.290 --> 00:06:25.552
Yes, that's so cool.

00:06:25.673 --> 00:06:32.512
Yeah, I think the difficult part about that is that I was 13 when I discovered that NASCAR existed.

00:06:32.512 --> 00:06:40.172
I did not know who Dale Sr was and I ended up in motorsports and automotive new cars, old cars, whatever.

00:06:40.172 --> 00:06:41.283
I ended up in both.

00:06:41.283 --> 00:06:57.122
And when you get into these fields, you're typically getting into these fields with men who have done this since they could walk or talk or whatever, like their dad showed them a car and that was all they did for the formative years of their lives.

00:06:57.122 --> 00:07:03.009
So I was extremely behind and that is hard, especially when you're a woman.

00:07:03.670 --> 00:07:06.103
Yeah, we know that story Absolutely.

00:07:06.103 --> 00:07:10.750
So from there, how did you get into the journalism field?

00:07:11.279 --> 00:07:17.884
So this is actually something I talk about with people pretty regularly, including kids who want careers.

00:07:17.884 --> 00:07:24.904
I got into journalism and writing because that was all I saw women doing at the time, especially in NASCAR.

00:07:24.904 --> 00:07:40.107
So Danika Patrick was around in the early years of my fandom, but not really when I made that hard commitment to this is what I want to do for my life, which is it's wild, because I was like 13 or 14.

00:07:40.107 --> 00:07:43.829
I thought I had to know exactly what I wanted to do at that point in my life.

00:07:43.829 --> 00:07:49.665
And then you get to college and people switch majors all the time and then they don't even use those majors in their career.

00:07:50.500 --> 00:08:11.406
But I was like I'm at a pivotal moment where I have to decide that this is what I'm going to do with my life, and I didn't see a lot of women driving or doing the engineering or doing anything like that, and some of that is access, some of that is just I wasn't on the shop floor in Ray shops or in the garage seeing the few women who were around.

00:08:11.406 --> 00:08:23.994
There just weren't a lot of women, and so I didn't see women doing these other things and I thought, well, I see women on the TV reporting and I see women writing, that's what I can do.

00:08:23.994 --> 00:08:33.292
And when you're that age, when you see people who look like you're doing something, that's kind of what you think is possible and not too much past that.

00:08:33.292 --> 00:08:45.783
And so I always say, had I seen women driving, had I had the access to see women driving, had there been more women driving, knowing my success rate and the things I do in life, I would be driving.

00:08:45.783 --> 00:08:52.047
But I saw people reporting and writing and talking about it, so that's what I ended up doing.

00:08:52.539 --> 00:08:54.365
In hearing you say the name, danica Patrick.

00:08:54.365 --> 00:09:04.090
Obviously I'm not super well versed in the NASCAR world but that is one of my benchmarks that I do have and I remember those were the races I did watch was when I knew that she was driving.

00:09:05.580 --> 00:09:13.485
And I think maybe like one in D 500 that might have been on TV at some point but that I watched, but because she was driving.

00:09:13.485 --> 00:09:16.032
That's when I started to engage in the sport more.

00:09:16.032 --> 00:09:21.784
So you're definitely right of only know what you see in a lot of ways, so that makes sense.

00:09:21.784 --> 00:09:23.716
That kind of journalism stuck out to you as okay.

00:09:23.716 --> 00:09:25.403
If I want to get in this world, this is how.

00:09:25.985 --> 00:09:33.203
Exactly, and I love what I do and I think it is just as professional and just as difficult as driving or engineering or doing whatever else.

00:09:33.203 --> 00:09:44.301
But my one thing I do say is that there was not a lot of choice in my 13, 14 year old brain just because of what I saw Now.

00:09:44.301 --> 00:09:50.865
It was still just as difficult to get here and it's still just as rewarding and I love my career and I think I'm good at it.

00:09:50.865 --> 00:09:53.312
But I was limited at the beginning.

00:09:53.639 --> 00:10:00.485
So, on that note, this podcast is we're really focused on diversity and inclusion in the automotive space.

00:10:00.485 --> 00:10:03.950
Obviously, it looked very different for you when you were 13.

00:10:03.950 --> 00:10:11.166
What's your take on the current state in motor sports in terms of female inclusion, and where do you see room for improvement?

00:10:11.440 --> 00:10:13.706
You know, things have changed a lot.

00:10:13.706 --> 00:10:20.982
At the time I was like 13 and changed it in ways I didn't expect to see for another couple of decades.

00:10:20.982 --> 00:10:28.408
So obviously we're still way behind where I would like to be, but we're way ahead of where I thought we would be in motor sports.

00:10:28.408 --> 00:10:36.014
And it's really interesting now to watch NASCAR and see NASCAR celebrate Pride Month.

00:10:36.014 --> 00:10:41.102
They did that, I think, for the first time on a major scale last year and this was the second year.

00:10:41.102 --> 00:10:57.504
And to see them celebrate Pride Month, to see them talk about Black history and all kinds of things like that is so cool, because when I got into this it was still very much like old school NASCAR, you know To see that is really cool.

00:10:57.919 --> 00:11:14.807
Also, I think having Lewis Hamilton be so, so good at Formula One that has just advanced the sport by miles, because I really do believe if Lewis Hamilton was not as good as he is, he would not be able to have as big of a voice as he does.

00:11:14.807 --> 00:11:25.427
Because when you transcend a sport in the way Lewis Hamilton has, you can say and do whatever you want for good and for bad, and he uses that for good.

00:11:25.427 --> 00:11:36.948
And that is really really, really cool because when you think about it, lewis Hamilton is the first and only Black driver in Formula One, and here he is, seven championships later.

00:11:36.948 --> 00:11:53.551
He can say whatever he wants without being ostracized for it, and if he did not have that era of dominance and just transcend the sport, I do not think he would have the ability to do that, because even now you do see sanctions put against him.

00:11:53.551 --> 00:11:56.950
He stopped from saying all of the things he wants to say.

00:11:57.039 --> 00:11:58.966
I think it was two years ago.

00:11:58.966 --> 00:12:03.018
He wore a t-shirt that said arrest the cops that killed Breonna Taylor, and that is all it took again.

00:12:03.018 --> 00:12:03.580
Yeah, yeah, okay, yeah, great.

00:12:03.580 --> 00:12:08.152
They made new rules in Formula One to where you could not wear T-shirts on the podium.

00:12:08.152 --> 00:12:19.932
So if he were not as big of a deal as he is, he wouldn't have as much of a voice, but he has done so much with that voice to progress Formula One and Motorsport in general.

00:12:19.932 --> 00:12:22.465
That has been super cool to see as well.

00:12:22.465 --> 00:12:32.105
I mean, I've seen it across all divisions, I've seen it everywhere and just the progress we have made is more than I thought we would have made, which is really, really cool.

00:12:32.105 --> 00:12:34.535
I mean I still deal with a lot.

00:12:34.535 --> 00:12:41.052
I know my friends still deal with a lot in Motorsports, but overall it is so much better of an environment than it used to be.

00:12:41.520 --> 00:12:43.645
That's amazing to hear you just mentioned.

00:12:43.645 --> 00:12:45.692
You've dealt with a lot.

00:12:45.692 --> 00:12:50.443
Have you faced any challenges, maybe early on in your career?

00:12:50.443 --> 00:13:01.235
How did you overcome them and can you share maybe any specific instances where your gender presented unique obstacles for you Every single day?

00:13:02.578 --> 00:13:03.019
Every day.

00:13:03.019 --> 00:13:09.006
I mean, I'm sure y'all experienced this too and I'd be super interested to hear what y'all experienced, but it never stops.

00:13:09.006 --> 00:13:10.009
It is every single day.

00:13:10.009 --> 00:13:21.322
I mean, especially being on YouTube and TikTok and Instagram Reels and everything like that All I hear is about not about the topics I'm talking about.

00:13:21.322 --> 00:13:22.946
It's always about me.

00:13:23.768 --> 00:13:39.094
There are people who do keep on topic and who are great, and that is fantastic, but there are also so many people who don't stay on topic and you think we're here with a shared passion cars and Motorsports and you're only talking about me.

00:13:39.094 --> 00:13:43.589
Why can't we just enjoy something we like together?

00:13:43.589 --> 00:13:45.995
And so it's every single day.

00:13:45.995 --> 00:13:53.097
I mean, when I was early in my career at Gealopnik, it was terrifying because I was a Motorsports expert.

00:13:53.097 --> 00:14:07.187
I didn't know anything about cars, and here I was at a car website car specifically and there was so much pressure to get everything right Because if I got something wrong, then it was like, well, she was faking it this whole time.

00:14:07.187 --> 00:14:09.134
She never actually liked this stuff.

00:14:09.134 --> 00:14:13.649
If any of my male colleagues got anything wrong, it was like, ha ha, dude, no problem.

00:14:13.869 --> 00:14:27.190
You know it was, Stakes were high it was, yes, it just how quick people are to invalidate you If you get a single thing wrong or they sense anything off.

00:14:27.190 --> 00:14:28.453
It's wild.

00:14:28.453 --> 00:14:29.316
I would host.

00:14:29.316 --> 00:14:40.971
I would host reader meetups for Gealopnik and I distinctly remember one time I hosted a meetup at a bar and a man came up to me and he asked me something so wild.

00:14:41.030 --> 00:14:46.147
I can't remember exactly what it was, but it was something basic about working on a car.

00:14:46.147 --> 00:14:53.267
Like he asked me to basically tell him how to change oil or something like that to prove that I could.

00:14:53.267 --> 00:15:02.410
And I was like, do I really have to go through the steps of changing the oil on my car to prove to you that I change my own oil?

00:15:02.410 --> 00:15:03.192
What?

00:15:03.192 --> 00:15:05.820
And that took me by such surprise.

00:15:05.820 --> 00:15:10.355
But then I realized people will quiz you, just to quiz you.

00:15:10.355 --> 00:15:10.557
Like.

00:15:10.557 --> 00:15:16.258
Men will come up to you and ask you questions they know the answer to, just to see if you can answer them.

00:15:16.278 --> 00:15:21.938
And I have actually gotten to a point where I don't answer those questions, even if I know the answers.

00:15:21.938 --> 00:15:26.638
Yeah, even if they could come up to me and say what does red mean on a stoplight?

00:15:26.638 --> 00:15:27.898
And I would say I'm not going to answer.

00:15:27.898 --> 00:15:34.591
I am not going to answer that because I don't owe you that answer and you are not asking me that from a place of curiosity.

00:15:34.591 --> 00:15:47.115
You are asking me that from a place of invalidation and I will not give you that, whether I know the answer or not, you are not going to get it and I think that's been powerful for me to to accept that.

00:15:47.115 --> 00:15:51.086
I don't have to show people that I know what I'm doing.

00:15:51.106 --> 00:15:52.792
I'm here Absolutely Exactly.

00:15:53.092 --> 00:15:54.336
I don't owe them anything.

00:15:54.336 --> 00:15:58.067
This also happens with colleagues and with people in the industry.

00:15:58.067 --> 00:16:01.938
I remember it was, I think, 2019 or 2018.

00:16:01.938 --> 00:16:13.533
I went to the launch of the KTM Crossbow Comp R and it was at Sonoma Raceway and there were six of us, and it was five men and me and this, this launch was very interesting.

00:16:13.533 --> 00:16:21.378
But because there were only six of us, they just let us have free laps on the racetrack, no leader, no, nothing.

00:16:21.398 --> 00:16:30.784
And you would think that would be awesome, and that would usually be awesome for me, because I love ripping around a racetrack with no one telling me what to do.

00:16:30.784 --> 00:16:38.966
But as we get there the dinner before the track day, I have a man sitting across from me and he goes.

00:16:38.966 --> 00:16:41.351
You know, this car only comes in a manual right.

00:16:41.351 --> 00:16:49.221
And in my head, in my head, I was like, well, it's a manual and there's a DSG option, which DSG is a form of automatic.

00:16:49.221 --> 00:16:54.373
But I did not say that because, again, I'm not here to validate myself.

00:16:54.373 --> 00:16:57.384
So I said, uh-huh, what about it?

00:16:57.384 --> 00:17:01.331
And he said do you know how to drive a manual?

00:17:01.331 --> 00:17:05.726
And I was like, uh-huh, yeah, yeah, uh-huh, I sure do.

00:17:05.726 --> 00:17:14.614
And he chastised me the entire night about being able to drive a stick and then toward the end of the night, he goes.

00:17:14.614 --> 00:17:16.501
Have you ever driven on a racetrack before?

00:17:16.501 --> 00:17:17.688
And I said yes.

00:17:17.688 --> 00:17:23.125
The last time I drove on a racetrack was a couple of months ago at Shanghai International Circuit, which is a Formula One track.

00:17:24.548 --> 00:17:27.794
And he said ever been there, buddy?

00:17:27.794 --> 00:17:30.805
And he said and was that car a manual?

00:17:30.805 --> 00:17:37.701
And I said yes, yes, it was Uh-huh, it was indeed a manual.

00:17:37.701 --> 00:17:45.884
And then the next morning at breakfast, there were only two women on this entire trip me and a woman who worked for KTM.

00:17:45.884 --> 00:17:48.230
And this woman also, she raced cars.

00:17:48.230 --> 00:17:49.092
She was super cool.

00:17:49.660 --> 00:18:00.046
Next morning at breakfast, he invites me to sit down at his table and I'm like damn it, yeah, I was like I was trying to escape you.

00:18:00.046 --> 00:18:01.651
He invites me to sit down and he goes.

00:18:01.651 --> 00:18:03.323
So I hear you race cars.

00:18:03.323 --> 00:18:07.300
And I said we went through all of this last night at dinner, what?

00:18:07.300 --> 00:18:11.135
And he goes no, no, no, no, I like I hear you race cars professionally.

00:18:11.135 --> 00:18:17.069
And then he started listing out what this woman does and I said that is the only other woman here.

00:18:17.069 --> 00:18:20.262
There are two of us and we look nothing alike.

00:18:20.262 --> 00:18:21.787
And you just confused us.

00:18:21.787 --> 00:18:36.279
After chastising me for an hour at dinner An hour and then I had to go out on this racetrack with six men, and this man is a race car, like he is very, very well known and he drives race cars.

00:18:36.388 --> 00:18:44.432
And I tell you what, when I went out on that racetrack, I said to myself I am going to wreck this car before I let this man pass me.

00:18:44.432 --> 00:18:45.442
There you go.

00:18:45.442 --> 00:18:49.053
I will wreck this car before he passes me.

00:18:49.053 --> 00:18:51.138
And he never passed me.

00:18:51.138 --> 00:19:02.902
He never got near me and I do track days like twice a year and this man is an actual race car driver and he never passed me and I was like no, you are not going to, I will destroy this car before you pass me.

00:19:03.363 --> 00:19:05.386
Like that's some motivation right there.

00:19:05.386 --> 00:19:07.332
That was how mad I was.

00:19:08.554 --> 00:19:19.367
I was so mad and like again I've never felt like this, ever in my life, like I've never felt that passionately about proving myself.

00:19:19.367 --> 00:19:26.791
And I shouldn't have felt that passionately about proving myself because I didn't owe it to him, but there was no way in hell that this man was going to pass me.

00:19:26.791 --> 00:19:28.026
Yeah, no, none.

00:19:28.200 --> 00:19:36.529
I think, like I completely relate to trying to find the balance in the situation of just like letting the results speak from themselves.

00:19:36.529 --> 00:19:37.212
You know what I mean.

00:19:37.212 --> 00:19:44.795
Like I know that I deserve to be here versus maybe I will talk you through how to change oil and maybe you'll learn something from how I change my oil.

00:19:45.096 --> 00:19:55.182
It definitely is kind of a delicate balance and I think early in your career it's very, very easy to just get caught up in trying to validate every way you can that you deserve to be there.

00:19:55.182 --> 00:20:09.662
So I guess for you was it just like over time you kind of got that confidence, or was it maybe I know you've had a lot of different roles within the industry Was it like a certain role that you were like, okay, now I feel like I've made it kind of thing, or where'd that confidence come from?

00:20:10.303 --> 00:20:16.423
It happened over time, and I think it's because I realized this is a very important realization for me.

00:20:16.423 --> 00:20:44.613
I realized that if I would not say what these people are saying to me, if I would not say that to someone else, then whatever they're saying is not valid and it's not constructive and I don't need to listen to it, because if they are saying something that I find out of line, then I don't have to listen to it because I would never say that to someone else, so there's nothing valid in it because it is not up to the standards that I hold myself.

00:20:44.613 --> 00:20:50.432
So if someone says something, I learned over time that it doesn't actually matter.

00:20:50.432 --> 00:20:59.982
I also learned that while you will change some people, you won't change most people and they can think what they want and do what they want.

00:20:59.982 --> 00:21:08.406
I'm doing the things I want to do and I feel like I am in a place that I like to be in and they can deal with it.

00:21:08.406 --> 00:21:10.592
That's kind of what I learned over time.

00:21:10.940 --> 00:21:20.847
Okay, so on a more positive note, on the other end of the spectrum, you've had a ton of different roles, from Dilopnik to Road and Track, to Cars and Bids.

00:21:20.847 --> 00:21:27.173
What stands out is the most memorable or rewarding moment for you in your career so far, and why.

00:21:28.237 --> 00:21:30.063
Oh, most rewarding moment.

00:21:30.063 --> 00:21:34.761
I have had so many, that's good, sounds like a good career.

00:21:34.761 --> 00:21:40.347
I really have had so many that it's hard to choose.

00:21:40.347 --> 00:21:42.000
I mean I had a very cool moment.

00:21:42.000 --> 00:21:45.873
I'll just I'll talk about a recent moment that I had, because I have these.

00:21:45.873 --> 00:21:48.340
I really do mean it when I say I have these all the time.

00:21:49.515 --> 00:21:57.846
I had a very cool moment recently where Top Gear magazine reached out to me and they said can you write a history of NASCAR for the upcoming issue?

00:21:57.846 --> 00:22:03.807
And I said you can say no to this idea, but can I do this instead?

00:22:03.807 --> 00:22:17.825
And my idea was let me talk about the history of NASCAR, but let me intertwine it with the fact that I was not around for most of that history and what got me into NASCAR, because when people talk about motorsports they often talk about the glory days.

00:22:17.825 --> 00:22:20.340
Ah, we'll never get back to those.

00:22:20.340 --> 00:22:32.086
Whatever I wanted to talk about how the glory days were, not what got me into NASCAR, it was just and motorsports and cars in general, it was just seeing it right.

00:22:32.086 --> 00:22:39.946
And so I said can I write about that and can I interview some of the really important people who had an impact on that?

00:22:39.946 --> 00:22:44.500
And they said go for it and I said all righty.

00:22:44.500 --> 00:22:59.162
So I went for it and I called up the person who was with me at my first NASCAR race, who's a family friend named Steve McClain, and he walked me through everything and he was a big Dale Earnhardt Jr fan and he told me you are going to be a Dale Jr fan.

00:23:00.575 --> 00:23:05.666
And the first race we went to, which was a Saturday, it was the middle tier Xfinity series.

00:23:05.666 --> 00:23:07.520
It was called the nationwide series back then.

00:23:07.520 --> 00:23:24.567
A man named Kyle Bush won that race and Kyle Bush is by far the most dominant driver in pretty much the history of the Xfinity series and across NASCAR's three national ladders he has more than 200 wins.

00:23:24.567 --> 00:23:27.462
It's shocking how many wins this man has.

00:23:27.462 --> 00:23:32.001
He wins that race and I'm like so who's this guy?

00:23:32.001 --> 00:23:36.381
Steve says you cannot like this guy.

00:23:36.381 --> 00:23:37.324
He is a punk.

00:23:37.324 --> 00:23:40.702
And I was like well, I think he's my punk.

00:23:42.335 --> 00:23:44.343
And so I became a Kyle Bush fan.

00:23:44.343 --> 00:23:50.804
I didn't know anything about this man, I knew nothing, but I decided that from that point forward I was going to cheer for Kyle Bush.

00:23:50.804 --> 00:23:53.824
So I called for this story, for this Top Gear story.

00:23:53.824 --> 00:24:01.061
I called Steve McClain, I called Kyle Bush, I called my mom, I called everybody and I was like let's just let's talk about it.

00:24:01.061 --> 00:24:17.742
And it was so cool to come full circle and write about that first experience and I was sitting there thinking about what 13-year-old me would think about the fact that I get to interview.

00:24:17.762 --> 00:24:18.325
Kyle Bush.

00:24:19.835 --> 00:24:27.501
Yeah, like, if I want to, I can text this man and say, hey, I need you for something 13-year-old me, I think, would die.

00:24:27.501 --> 00:24:35.383
And I got a call from Kyle's PR person the other day and he said I just wanted to tell you, we really appreciate you.

00:24:35.383 --> 00:24:41.626
And every single time you ask for Kyle he's like OK, I got her.

00:24:41.626 --> 00:24:44.563
And sometimes he's too busy.

00:24:44.563 --> 00:24:47.502
Sometimes he's like can you give me some more information on the story?

00:24:47.502 --> 00:24:49.240
Sometimes he's like who is this person?

00:24:49.240 --> 00:24:51.663
And he said all I have to do is say your name.

00:24:51.663 --> 00:24:53.561
And he says, all right, I'll figure it out.

00:24:53.835 --> 00:24:56.605
And that Top Gear story came together really last minute.

00:24:56.605 --> 00:25:02.444
They needed me on a five-day turnaround and I said, guys, I'm so, so sorry that this is such a quick turnaround.

00:25:02.444 --> 00:25:07.842
And it was an elimination weekend in the NASCAR championship and Kyle was in a must-win scenario.

00:25:07.842 --> 00:25:10.262
He needed to win the race to not get eliminated.

00:25:10.262 --> 00:25:15.121
And he still said, all right, I got her, I'll talk to her after qualifying.

00:25:15.121 --> 00:25:24.863
And he fit me in on this elimination weekend, which he did end up getting eliminated, and that was such a stressful weekend for him and he had the children in the backseat screaming.

00:25:24.863 --> 00:25:31.724
He still made it work and 13-year-old me would think that was the wildest thing to ever happen.

00:25:32.115 --> 00:25:34.301
I mean, yeah, you've got your here-on-speed dial.

00:25:34.301 --> 00:25:35.526
That's amazing.

00:25:35.526 --> 00:25:36.839
Yeah, that's a goal for anyone.

00:25:38.214 --> 00:25:44.740
Childhood me would just totally freak out, and I have moments like this all the time.

00:25:44.740 --> 00:25:48.604
I really do have moments like this all the time.

00:25:48.604 --> 00:25:52.865
I went to NASCAR Victory Lane for the first time this year with my dear friend Tyler Reddick.

00:25:52.865 --> 00:25:53.567
He is the best.

00:25:53.567 --> 00:26:00.143
I went to Victory Lane with him this year and got to take a picture with the trophy, and my husband came with us and we all took pictures with the trophy.

00:26:00.143 --> 00:26:05.323
Childhood me would be like what you took pictures with the trophy at a NASCAR race.

00:26:05.323 --> 00:26:06.767
There's just so much.

00:26:07.335 --> 00:26:22.761
It happens all the time and just listening to that, I can't help but imagine how one about the Top Gear story, how much more engaging that is to readers than like a history of NASCAR, which I mean that we could not to discredit anything, but you could do that on Wikipedia.

00:26:22.761 --> 00:26:23.442
You know what I mean.

00:26:23.442 --> 00:26:36.724
Like you could, yes, but to hear your story again, it reminds me of what we said about like Danika Patrick, right, like seeing her you probably in this article, you're probably able to like connect with so many readers, hopefully some like young females who are like oh wow, she did it.

00:26:36.724 --> 00:26:37.606
She look at her.

00:26:37.606 --> 00:26:39.181
Now she's interviewing her hero.

00:26:39.181 --> 00:26:43.224
So hopefully, you know that's kind of the goal of what you're doing, so that's cool.

00:26:43.974 --> 00:26:45.381
No, it really is.

00:26:45.381 --> 00:26:46.196
And I mean I had.

00:26:46.196 --> 00:27:10.816
I had another moment last week where I was at my hotel at the LA Auto Show and a couple of months ago CNBC brought me out to New York City to do an interview for a Formula One documentary and so I was sitting in my hotel at the LA Auto Show watching this Formula One documentary that I was in and they were talking about like my book and my career and all of this stuff and I'm in.

00:27:10.816 --> 00:27:14.065
I literally got as much FaceTime in this documentary as Lewis Hamilton.

00:27:14.065 --> 00:27:16.482
Like neither of us got like a ton.

00:27:16.482 --> 00:27:19.964
They used a lot of my information but only a couple of interview clips.

00:27:20.255 --> 00:27:23.525
But me and Lewis Hamilton got like the same amount of FaceTime in this documentary.

00:27:23.525 --> 00:27:36.867
And I was just like here I am on a CNBC documentary talking about Vegas Formula One and I just got last minute tickets to the Vegas Formula One race earlier today and I'm changing my flight to go to the race.

00:27:36.867 --> 00:27:43.135
What Again, childhood me would just freak out Like it's possible.

00:27:43.135 --> 00:27:48.934
It's possible to make it to this point and just do whatever you want all the time, like that's so cool.

00:27:49.477 --> 00:27:50.972
Yeah, and you definitely sound like you've.

00:27:50.972 --> 00:27:54.374
I mean, you have had the drive since an early age, which is incredible.

00:27:55.371 --> 00:27:55.530
It's.

00:27:55.530 --> 00:27:57.479
You know, I really have.

00:27:57.479 --> 00:27:59.237
And like this was all I wanted.

00:27:59.237 --> 00:28:13.400
And I remember the first time I got into the garage at a NASCAR race, I was like this is the most surreal thing in the world, because when you're at the racetrack there's a very big difference between being on the outside of the racetrack and being on the inside of the racetrack.

00:28:13.569 --> 00:28:21.392
And I remember the very first time that I was on the inside of the racetrack I thought this is like this is the peak of existence, right, this is.

00:28:21.392 --> 00:28:22.817
This is crazy.

00:28:22.817 --> 00:28:25.818
Like the cars are in front of me and now here I am.

00:28:25.818 --> 00:28:30.342
Like last week I made a phone call last minute and I said, hey, do you have formula one tickets?

00:28:30.342 --> 00:28:43.000
And now for Romeo said yeah, we got formula one tickets and hung up three minutes and then a few minutes later I had formula one tickets in my email, I had a hotel room and I had an alpha that I drove to the formula one race from Los Angeles.

00:28:43.000 --> 00:28:51.673
It took three minutes and like again 13 year old me which is what it's every day that I'm shocked, I'm shocked that I did it.

00:28:51.814 --> 00:28:53.618
Yeah Well, and you're still doing it.

00:28:53.618 --> 00:28:55.797
So you brought up formula one.

00:28:55.797 --> 00:28:58.357
We want to make sure that we touch on this for our listeners.

00:28:58.357 --> 00:29:02.881
So you co-authored a book called racing with rich energy.

00:29:02.881 --> 00:29:04.037
Could you tell?

00:29:04.037 --> 00:29:10.461
Us a little bit about that what it also what it's like writing a book, but also just what less readers could expect.

00:29:10.461 --> 00:29:13.532
Kind of all about it Racing with rich energy is.

00:29:13.994 --> 00:29:15.357
It is such a story.

00:29:15.357 --> 00:29:16.661
Wow, it's wild.

00:29:16.661 --> 00:29:35.419
So, basically, if you do not, for follow formula one, in late 2018, the Haas formula one team, which is the American formula one team, announced that they had a new title partner, a company called rich energy, which is a British energy drink, and everyone's reaction was what is rich energy?

00:29:35.419 --> 00:29:38.737
That was literally what everyone thought.

00:29:38.737 --> 00:29:39.598
What is this?

00:29:39.598 --> 00:29:41.333
Because a formula one team.

00:29:41.333 --> 00:29:57.580
So at the time, the Haas formula one team's annual budget, I think, was like a hundred million pounds a year and this unknown energy drink is now the title partner for this team, which you would assume means they're covering a giant portion of that annual cost.

00:29:57.580 --> 00:30:17.457
So everyone started looking it up and we found documents with the British company's house, which is the British registrar of companies, that said, in its most recent financial statements, this company had about $700 in the bank and everyone was like what?

00:30:17.457 --> 00:30:20.798
And then you go to this company's social media accounts.

00:30:20.798 --> 00:30:24.219
It looked like something from 2011,.

00:30:24.579 --> 00:30:29.797
Just like a teenager basically ripping photos from the internet and posting them as their own.

00:30:29.797 --> 00:30:39.224
So there are a lot of examples in the book, but basically the person behind the social media account, which is widely believed to be the CEO, william Story.

00:30:39.224 --> 00:30:47.237
He would just take photos from Pinterest and like hotel websites and stuff and he would post them and he would pretend like they were his photos.

00:30:47.237 --> 00:31:02.193
So I remember specifically there was a photo of a private jet and a Bentley, I think continental at dawn and he posted something about his flight to somewhere that morning and it was a photo from Pinterest.

00:31:02.193 --> 00:31:25.355
And then he posted a photo of a Ferrari Enzo and he said Santa came early this year it was around Christmas and it was again a photo from like Pinterest and he posted a photo of an aircraft hangar at one point and talked about basically like how he had again like a business flight and this was from an Air Force base.

00:31:26.650 --> 00:31:28.494
All of these images were not real.

00:31:28.494 --> 00:31:29.478
Yeah, they were.

00:31:29.478 --> 00:31:30.220
Well, they were real.

00:31:30.220 --> 00:31:31.663
They were not his.

00:31:31.663 --> 00:31:35.700
They were not real in the way that this company was showing them.

00:31:35.700 --> 00:31:41.441
All of their ads were just rips of other ads with rich energy logos put over them.

00:31:41.441 --> 00:31:44.656
Everyone is like what is going on?

00:31:44.656 --> 00:31:48.357
And how did this top level Formula One team like this?

00:31:48.357 --> 00:31:48.679
This?

00:31:48.679 --> 00:31:54.661
This Formula One team finished fifth in the 2018 constructor standings, fifth of 10.

00:31:54.661 --> 00:31:58.881
That is a big deal, because the top three are always going to be the same.

00:31:58.881 --> 00:32:06.375
So to finish fifth basically means you finished second of the people who are not already solidified on getting the top three.

00:32:06.375 --> 00:32:14.256
This team has a bright future and they have just signed with this wildly obscure company that apparently doesn't have any money.

00:32:14.670 --> 00:32:17.839
So everything went just about like you would expect.

00:32:17.839 --> 00:32:25.558
It crashed and burned within a few months, and crashed and burned to the point that at one race they had to rip the logos off the car.

00:32:25.558 --> 00:32:31.497
Because a British bike company sued rich energy for quote unquote stealing its logo.

00:32:31.497 --> 00:32:42.079
And a judge found that they did, and the judge said that the CEO, william Story, and the person he brought with him to court were unreliable witnesses who manufactured evidence.

00:32:42.079 --> 00:32:44.196
This is all in the judgment.

00:32:44.196 --> 00:32:47.191
And so they had to rip the logos off the.

00:32:47.191 --> 00:32:50.396
I think Friday before Thursday or Friday before race weekend.

00:32:50.396 --> 00:32:54.192
They had to take the logos off the car because they were no longer legal logos.

00:32:54.192 --> 00:33:03.940
And then, a couple of months later, william Story, the CEO, emailed Gunther Steiner in an email without a subject line, to terminate the partnership.

00:33:03.940 --> 00:33:09.401
The email had, like, no punctuation and every new thought was just a line break.

00:33:09.401 --> 00:33:20.721
And he went for many, many of these line breaks, talking about how everyone wants him out of Formula One and how the Haas F1 team was not performing to the level that he wanted it to.

00:33:20.721 --> 00:33:30.560
So he was terminating the partnership, and Haas responded and said you can't do that, that breaks the contract, but we will accept it and sue you for the rest of the contract.

00:33:31.369 --> 00:33:41.838
It was a wild story and we just really wanted to catalog what happened and a lot of really, really wild things happened and it's so cool to see people reading that book.

00:33:41.838 --> 00:34:16.697
One image that I always see when people ask me about this book is one person on Twitter sent me a photo of their daughter, their very young daughter, in a car seat, in the back seat, reading this book, and they said this is her first non-picture book that she's reading herself and I was like well, it has a few curse words in it and maybe some legal jargon and some legal jargon, but that is the wildest thing I've ever seen this young child, this person's daughter, reading the book.

00:34:16.818 --> 00:34:17.599
Absolutely wild.

00:34:17.599 --> 00:34:18.481
That's incredible.

00:34:18.481 --> 00:34:21.898
So what was the process like for you as you were learning?

00:34:22.730 --> 00:34:41.061
It took three years to write the book and that was on top of the original reporting that went into it at the beginning, before we decided to write a book, and basically you take everything you have, collect that together and start building out chapters and then you do the additional reporting, reaching out to every single person you can.

00:34:41.061 --> 00:34:49.992
We reached out to more than 200 people for this book it was so much and I have a spreadsheet tracking every single person we reached out to and all of those people.

00:34:49.992 --> 00:34:54.802
If you get any information from them at all, you have to get their employment verification.

00:34:54.802 --> 00:34:56.956
You have to make sure that they are who they say they are.

00:34:56.956 --> 00:35:00.753
You have to do all of these things and also anything they say.

00:35:00.753 --> 00:35:04.782
You need material documentation of every single thing they say.

00:35:05.230 --> 00:35:14.320
I know that a lot of people don't understand journalism and we really did try to go through that in the book and talk about how the things that are in the book got in the book.

00:35:14.889 --> 00:35:21.554
And when you get information from people, you have to back up that information and you have to make these connections.

00:35:21.554 --> 00:35:31.282
So like there was some information that we couldn't put in the book and it was because I could not confirm it on my own because the people involved signed in DAs.

00:35:31.282 --> 00:36:07.235
I couldn't corroborate it and I couldn't get the information, but I did have a back road that I could have confirmed it with, and this back road involved digging back to like three or four years earlier and confirming that a single person was at a track day at a single race track, and I found this track day using locations on Instagram and hashtags and I found people involved in the track day, but every single video they posted and photo they posted did not include the one thing I was looking for, which was a rich energy logo on the screens at the racetrack.

00:36:07.235 --> 00:36:09.641
That is what I was looking for so close.

00:36:09.889 --> 00:36:10.954
Looking for a rich energy logo.

00:36:11.489 --> 00:36:13.958
And none of the videos showed any of the screens.

00:36:13.958 --> 00:36:24.052
And so I actually reached out to some of the people involved in the track day and I did not hear back from them because I was asking them do you have a photo of any of the screens from that day?

00:36:24.052 --> 00:36:43.445
And it is possible that before that track day began they turned off the screens, but we would have had some ground breaking, one bit of ground breaking info, which there was a lot of ground breaking info in there, but one bit that I really wanted to put in there but I could not confirm that track day happened.

00:36:43.666 --> 00:36:44.809
Wow, it is so incredible.

00:36:44.809 --> 00:36:55.753
Yeah, it's so incredible to hear like the investigative journalism side, because I think a lot, like you said, a lot of things are just like kind of categorizing history, but you were the one actually doing like the digging on this, so that's so cool.

00:36:56.130 --> 00:37:02.336
And then also, when you get the information and you corroborate it and you're writing it, everything has to be fact checked.

00:37:02.336 --> 00:37:05.018
So you fact check the words as you are writing them.

00:37:05.018 --> 00:37:16.932
Also you have to fact check them again because sometimes you will use a verb or a word that makes people like, gives people a connotation that they shouldn't have, and you have to avoid being sued.

00:37:16.932 --> 00:37:26.880
And so we had to go line by line, word by word this is a hundred thousand word book Word by word, and fact check every single word in the book.

00:37:26.880 --> 00:37:42.780
So we had a system where if it was written and you fact check while you're writing, of course if it was just written the font was black and if it had been fact checked once, we changed it to purple and then the other person had to go fact check and then they would change it to maroon.

00:37:42.780 --> 00:37:46.420
So if the font was maroon it was good to go.

00:37:46.650 --> 00:37:57.702
But if you changed a single word in any sentence, that sentence had to be reverted back to black and doubled again and if anything got changed it had to be redone completely on the fact checking.

00:37:57.702 --> 00:38:13.797
And so it's that word by word, not sentence by sentence, not paragraph by paragraph, word by word fact checked for a hundred thousand words and you'll get on forums and there will be dudes like, oh, they didn't do anything, they just wrote about stuff I already knew.

00:38:13.797 --> 00:38:17.320
It's like no, no, there's a bunch in here that was never public information.

00:38:17.320 --> 00:38:21.219
One, two, you have no idea what went into this.

00:38:21.219 --> 00:38:26.201
You want to discount it and you have no idea how difficult it was.

00:38:26.429 --> 00:38:28.277
I'm sure it was extremely rewarding too.

00:38:28.277 --> 00:38:30.797
That's incredible, the final product.

00:38:31.590 --> 00:38:33.193
I forget sometimes that I wrote a book.

00:38:33.193 --> 00:38:36.181
And then people bring it up and I'm like, oh, that rocks.

00:38:36.181 --> 00:38:42.230
Yeah, I did write that book, that's my book.

00:38:42.230 --> 00:38:44.815
That's so cool to me when I remember that.

00:38:44.815 --> 00:38:55.235
I think my brain like detaches from the fact that I wrote a book, because it's so out there that I wrote a book that my brain just kind of forgets it sometimes.

00:38:55.235 --> 00:38:59.278
And then my brain's like, oh wow, who would have thought?

00:38:59.278 --> 00:39:05.735
And it's so interesting when that happens that I'm just like that's so cool, I relive it every single time.

00:39:05.989 --> 00:39:07.637
Well, that is so incredible.

00:39:07.637 --> 00:39:11.639
I am definitely going to check this book out, and I hope all of our listeners do too.

00:39:12.489 --> 00:39:17.061
It's written in a way that, even if you don't know Formula One, you will be able to understand it.

00:39:17.061 --> 00:39:30.496
I think one of the most important things about journalistic writing that a lot of people actually don't do is make that writing accessible to everyone in a way that is not redundant for the people who know what's going on.

00:39:30.496 --> 00:39:49.317
So my entire goal for this book, and my co-author Elizabeth Blackstock's goal, was to make this accessible for everyone, because ultimately, this is a business story, it's sports business, and you want everyone interested in sports business to be able to understand the story without making it redundant for Formula One fans.

00:39:49.317 --> 00:40:05.413
So one of my very good friends, jason, he, read this book and he said I have never watched like I don't know cars, I don't watch races, but I understood everything that happened and I was like I'm so glad because that was the goal.

00:40:06.887 --> 00:40:08.371
And that's a talent right there.

00:40:08.371 --> 00:40:14.110
To take a subject, that you know people don't have a major understanding of, and bring it down to everyone's level.

00:40:14.445 --> 00:40:19.224
It was so hard, but that was something that I baseline really wanted to do.

00:40:19.224 --> 00:40:26.251
I wanted everyone to be able to understand this because, again, I think of 13 year old me not knowing who Dale Earnhardt Sr was.

00:40:26.251 --> 00:40:32.851
If she wanted to read a book about NASCAR, she would want to know what was going on instead of having to Google all of it.

00:40:33.065 --> 00:40:40.215
I think another way that you really incorporate bringing more people in is also your social media presence.

00:40:40.215 --> 00:40:43.054
I know you've kind of got your hand in everything.

00:40:43.054 --> 00:40:56.152
Could you speak a little bit just about kind of like what it was like to go from kind of being a print behind the scenes journalist to all of a sudden now you're the one kind of in front of everything, and then what it's like to engage an audience like that.

00:40:56.152 --> 00:40:58.548
It's a lot of pressure, you know it is.

00:40:58.889 --> 00:41:00.976
But I had this really big shift.

00:41:00.976 --> 00:41:07.072
So I started working in a big capacity in motorsports writing when I was like 18.

00:41:07.072 --> 00:41:14.967
So I was literally still in high school when I wrote my first magazine story for AutoWeek Magazine, still in high school.

00:41:14.967 --> 00:41:16.673
It was wild.

00:41:16.673 --> 00:41:18.230
I have it hanging on my wall.

00:41:18.230 --> 00:41:22.614
Still in high school you learn a lot and you go through a lot of stages of life.

00:41:22.614 --> 00:41:27.193
When you start writing professionally in front of everyone when you're 18.

00:41:27.684 --> 00:41:31.295
And so early on I was very serious.

00:41:31.295 --> 00:41:44.175
I was like I can't have favorite drivers, I need to be an objective journalist, I need to do all of this and I need to be very serious about women in motorsports.

00:41:44.175 --> 00:41:51.594
And as I got older I realized every single day, the more serious I am, the less fun I have.

00:41:51.594 --> 00:42:00.172
So why not just completely 180 and just be myself and have as much fun as possible?

00:42:00.172 --> 00:42:12.614
And then, by default, all of my other goals, like covering motorsports in the way I wanna cover motorsports and making it more diverse and making it more welcoming for women that will happen.

00:42:12.614 --> 00:42:19.275
But it's show, don't tell, it's do the thing instead of talking about the thing.

00:42:19.275 --> 00:42:22.568
And, like I do, still talk about diversity in motorsports and everything like that.

00:42:22.568 --> 00:42:29.652
But 99% of what I do is just going and having fun and letting people watch it happen.

00:42:29.652 --> 00:42:35.893
And then they just get used to me being there by virtue of that and that, to me, is really fun.

00:42:36.065 --> 00:42:45.134
I've also since I wrote the book was also a very freeing thing for me because I did my big journalism project and I was like, okay, I did my big thing.

00:42:45.134 --> 00:42:50.190
I am using the rest of my life to just have fun and do whatever I want.

00:42:50.190 --> 00:42:53.735
And so now I'm like I don't usually go to the races to work.

00:42:53.735 --> 00:42:57.469
I don't usually go to NASCAR or Formula One or whatever to work.

00:42:57.469 --> 00:43:03.514
I'm just like, hey, friends, can you give me a VIP pass so I can come screw around for a weekend.

00:43:03.514 --> 00:43:07.291
And they're like, yeah, and then I end up doing things people like wanna see.

00:43:07.291 --> 00:43:10.231
Anyway, I'm not writing about it.

00:43:10.231 --> 00:43:16.990
Well, I am writing about it sometimes, but I'm not just doing this serious Joey Logano won today's NASCAR race.

00:43:16.990 --> 00:43:23.672
I'm just going and having fun and people love that too and I love that and it makes me so happy.

00:43:24.184 --> 00:43:26.092
Yeah, it sounds so authentic.

00:43:26.092 --> 00:43:26.693
You know what I mean.

00:43:26.693 --> 00:43:36.846
There are definitely times where I see people go to events and you can tell they're showcasing what the event wants you to see, almost, but you going as someone who just is really excited to be there.

00:43:36.846 --> 00:43:39.193
That's what I would wanna see content-wise, so that's cool.

00:43:39.644 --> 00:43:52.373
And it's a formula one, and all I talked about the whole weekend was the fried peanut butter and jelly sandwiches and I'm still thinking about I had about eight A fried peanut butter and jelly sandwich.

00:43:52.373 --> 00:44:01.237
It was like an uncrustable deep fried Wow, and by the end of it my stomach hurts so badly.

00:44:01.237 --> 00:44:14.751
But I was having the time of my life, okay, I was having so much fun and the food was free and I was like whatever, I am having so much fun and that's all I've talked about since I went.

00:44:15.224 --> 00:44:17.331
It's really cool to see.

00:44:17.331 --> 00:44:31.592
You joined the space because of your passion and you haven't lost it, and I think so many people become calloused in their industry, whether it's automotive, any job and genuinely, even in this conversation, we can feel that from you, which is amazing.

00:44:33.469 --> 00:44:40.047
I'm so glad because that's what I really wanted when I decided to shift to just going back to being myself and having fun.

00:44:40.047 --> 00:44:44.253
I wanted to stop the whole, just like.

00:44:44.253 --> 00:44:45.838
This is my job.

00:44:45.838 --> 00:44:50.376
I'm this, like I'm cynical, I'm this, I'm jaded, I'm whatever.

00:44:50.376 --> 00:44:52.972
I wanted to stop that and just have fun.

00:44:52.972 --> 00:44:55.914
Why do things if you're not having fun?

00:44:55.914 --> 00:45:04.992
Obviously, yes, we have to pay bills and we have to do this and all, but outside of that, shouldn't our goal to just be to enjoy ourselves?

00:45:04.992 --> 00:45:06.467
And that's my goal.

00:45:06.467 --> 00:45:08.309
Like all the time, that's all I wanna do.

00:45:08.309 --> 00:45:11.514
I had the time of my life at the Vegas Formula One race.

00:45:11.514 --> 00:45:16.490
That's just my goal, that I just wanna have fun at this point, and I think I get to do that.

00:45:16.490 --> 00:45:27.054
I get to have all of these really cool experiences that I wouldn't be having if I was just still very, very serious about being serious.

00:45:27.505 --> 00:45:33.510
Yeah, so weaving in, you know, keeping an element of fun as you think about this.

00:45:33.510 --> 00:45:38.713
What are some of your big future goals or aspirations you still have in the field?

00:45:39.164 --> 00:45:44.271
People always ask me what my goals in motorsports and cars are and I'm like I don't know.

00:45:44.271 --> 00:45:45.356
I kinda did all of it.

00:45:45.356 --> 00:45:52.373
That's awesome, like I think whatever happens happens, you know, and things keep happening right.

00:45:52.373 --> 00:46:04.715
So, like the Formula One documentary on CNBC that was so cool I got called to be part of the Amazon Prime documentary, the Prime Video documentary about the Garage 56 car at Le Mans.

00:46:04.715 --> 00:46:15.711
So Garage 56 was the experimental entry that NASCAR used at the 24 Hours of Le Mans in France and they called me and they brought me to North Carolina to film for that documentary.

00:46:16.085 --> 00:46:20.793
So, like these things happen and I'm usually not actively seeking them out.

00:46:20.793 --> 00:46:23.170
I just get a phone call that says, hey, can you come do this?

00:46:23.170 --> 00:46:25.708
And I'm like, yeah, that sounds great, I'll come do that.

00:46:25.708 --> 00:46:37.813
I mean, my goal is just to continue doing what I'm doing and I really I think that's super cool because I don't have anything that I'm like if I don't get to do this, I will be so upset.

00:46:37.813 --> 00:46:41.974
Like I'm good, I do wanna become the fastest mind sweeper player in the world.

00:46:41.974 --> 00:46:43.068
I love mind sweeper.

00:46:43.068 --> 00:46:48.307
I would love to become the fastest mind sweeper player in the world, but that's not an automotive and motorsport goal.

00:46:49.070 --> 00:46:49.771
That's just me.

00:46:49.771 --> 00:46:50.594
That's still a good goal.

00:46:51.005 --> 00:46:51.748
I think it's a great goal.

00:46:51.748 --> 00:46:55.652
It makes me excited, but I mean I just I'm good.

00:46:55.652 --> 00:47:01.835
I'm good with the things I've done, and whatever happens from now on is just a bonus.

00:47:02.244 --> 00:47:03.469
Yeah, it's good to be open.

00:47:03.469 --> 00:47:05.025
Especially it sounds like we're.

00:47:05.025 --> 00:47:15.853
In a lot of ways, I think the future just can be so uncharted in this space for you, right Like as a strong female in automotive journalism there's no direct path of where you need to go.

00:47:15.853 --> 00:47:19.690
So staying open like that, I think, is sounds like that's the best bet for you.

00:47:19.730 --> 00:47:40.114
So that's cool that is my best bet, I would say, just like my non-tangible goal would be just helping people realize that this industry is for them, and I try to do that every single day and I also try to educate people and myself on making the industry better for every single type of person we can.

00:47:40.114 --> 00:47:41.568
That's always my goal.

00:47:41.568 --> 00:47:54.853
I really am passionate about that and I think I've heard from a lot of people hey, you helped me realize that I needed to be more open and inclusive and I'm like that's so cool because that's what I want to do.

00:47:54.853 --> 00:47:57.914
So that's just like one of my constant goals.

00:47:57.914 --> 00:48:04.385
But, aside from that, fastest Minesweeper player in the world In the world OK, that's up there, that's up there.

00:48:04.385 --> 00:48:12.851
Yeah, the fastest Minesweeper player in the world currently does like a 40 second expert mode Minesweeper and I can do it in 100.

00:48:12.851 --> 00:48:14.797
So I'm still a minute behind.

00:48:14.818 --> 00:48:16.889
Yes, right, we're rooting for you, but it's way faster.

00:48:17.210 --> 00:48:17.913
Thank you so much.

00:48:17.913 --> 00:48:19.128
It's way faster than like.

00:48:19.128 --> 00:48:24.434
I'm definitely in the top percentile, but I still have a minute to go before I'm the fastest in the world.

00:48:24.565 --> 00:48:26.190
Keep us updated on your progress.

00:48:26.710 --> 00:48:27.594
Thank you so much.

00:48:27.594 --> 00:48:29.648
Thank you, I absolutely will.

00:48:30.110 --> 00:48:32.088
Good, I think, to bring it home.

00:48:32.088 --> 00:48:42.913
One final question I would have is what advice would you share with young women that are looking to follow in your footsteps, or maybe just to get into the space in general?

00:48:42.913 --> 00:48:44.371
What would you share with them?

00:48:44.704 --> 00:49:10.690
So I actually I was at the Los Angeles Auto Show recently and I was asked to talk to a group of high schoolers and give them my advice for getting into the automotive industry and doing what I do, basically, and I told all of them just life advice in general is to be yourself, because we try so hard to fit in and be normal and be what people expect of us.

00:49:10.690 --> 00:49:21.394
And I was like I spent so many years of my life, especially when I was in high school, especially when I was a high schooler, trying to be normal and trying to not be made fun of.

00:49:21.394 --> 00:49:23.670
And why would I want to do that?

00:49:23.670 --> 00:49:29.393
Make fun of me, I don't care, I'm going to be me and it has worked out so well for me.

00:49:29.393 --> 00:49:38.233
And I see that a lot of the people who acted normally, they're still trying to be normal and I'm over here having the time of my life.

00:49:38.233 --> 00:49:49.630
I will call up a NASCAR driver and be like yo, let's go to medieval times dinner and tournament, come on, and they'll come right Because we have fun.

00:49:50.005 --> 00:49:53.753
I think that's really, really important and I told all of these high schoolers be yourself.

00:49:53.753 --> 00:49:56.672
If you're weird as hell, be weird as hell.

00:49:56.672 --> 00:50:02.137
Be yourself and meet people and be genuine when you meet people.

00:50:02.137 --> 00:50:05.434
Don't just meet people and want to use them for something.

00:50:05.434 --> 00:50:10.253
Take interest in who they are and they will take interest in you and they will help you.

00:50:10.253 --> 00:50:29.030
I try to help as many people as I can so when people reach out to me, sometimes I miss the messages, but I really do try a lot of the time to help people out and I try even harder when they have taken a prolonged interest in just talking to me and learning about me and me learning about them.

00:50:29.030 --> 00:50:42.827
People will put in the effort to you that you put into them and that's just how you make connections and you make a lot of lasting friendships and just acquaintanceships in this industry.

00:50:43.277 --> 00:50:50.981
Well, I think that is all great advice and I will say, like the fun aspect has come through in this conversation tenfold, so thank you.

00:50:50.981 --> 00:50:59.954
I'm so glad we do have one last, I think, fun question that we like to ask everyone and I think you have a good answer, just given some of the things we've heard.

00:50:59.954 --> 00:51:10.974
If, in a hypothetical situation, you owned a car dealership, what would be your snack in the customer waiting lounge while people are waiting for service?

00:51:10.974 --> 00:51:14.934
And like there's no budget, no limitations, go for it.

00:51:14.994 --> 00:51:15.998
You can have fried.

00:51:15.998 --> 00:51:19.512
I was going to say you can have fried peanut butter and jellies if you want.

00:51:19.512 --> 00:51:19.974
That's an option.

00:51:20.978 --> 00:51:26.954
Oh, my goodness, that's a really, really good option Fried peanut butter and jellies up there.

00:51:26.954 --> 00:51:40.405
But I feel like that's an easy answer because that is from this weekend and I don't want to go the easy route Most recent, I would say knock off cheez-its and chocolate milk All right.

00:51:40.465 --> 00:51:41.927
Okay, this is very specific.

00:51:41.967 --> 00:51:42.730
Knock off cheez-its.

00:51:42.974 --> 00:51:44.954
Kind of channeling like middle school lunch a little bit.

00:51:44.954 --> 00:51:46.760
I think that's when.

00:51:46.760 --> 00:51:48.585
I had those two things together a lot.

00:51:48.585 --> 00:51:50.954
Okay, just any knock off cheez-it.

00:51:52.157 --> 00:51:58.567
No, no, no, specifically H-E-B cheese squares, because I actually like them better than the on brand.

00:51:58.686 --> 00:52:01.938
Okay, yeah, maybe we'll get a sponsorship, yeah they are.

00:52:01.998 --> 00:52:06.400
yes, they are better than the on brand cheez-its and I really like on brand cheez-its.

00:52:06.420 --> 00:52:07.342
Yeah, I'm a cheez-it girl.

00:52:07.994 --> 00:52:11.030
But those H-E-B cheese squares, ooh, ooh, ooh, ooh ooh.

00:52:11.050 --> 00:52:11.954
Yeah, I'm enough to look these up.

00:52:12.155 --> 00:52:14.864
They ripped off of cheez-its and made it really really good.

00:52:15.115 --> 00:52:18.469
Does this extend to white cheddar or are we?

00:52:18.469 --> 00:52:19.974
We're talking traditional cheddar.

00:52:20.657 --> 00:52:26.780
I'm traditional but I know that a lot of people like the different flavors I would be fine with, like, a cheez-it bar.

00:52:26.780 --> 00:52:28.445
Yeah, I would be fine with that.

00:52:28.445 --> 00:52:40.023
I would be fine with the cheez-it bar at my dealership service Cheez-it bar and chocolate milk and I would never leave the dealership because I would eat cheez-its and chocolate milk for the rest of my life.

00:52:40.525 --> 00:52:41.427
I love that.

00:52:41.427 --> 00:52:42.148
I'm cool with that.

00:52:42.148 --> 00:52:50.277
I've got to tell you this is you're usually when we say like no budget, people are going crazy, but I like how you're more straightforward.

00:52:50.277 --> 00:52:51.501
No, we've got two things.

00:52:51.601 --> 00:52:52.682
Simple to the point.

00:52:52.682 --> 00:52:53.826
It's what people want.

00:52:53.865 --> 00:52:56.340
Two things Cheez-its and chocolate milk.

00:52:56.340 --> 00:53:03.278
Oh wow, no, I heard no budget and I was like oh, I don't, I don't need no budget, I got this.

00:53:05.356 --> 00:53:06.561
Well, thank you so much.

00:53:06.561 --> 00:53:10.096
We truly have enjoyed spending time with you Again.

00:53:10.096 --> 00:53:11.934
Your passion is inspiring.

00:53:11.934 --> 00:53:15.704
It makes me want to enjoy my job every day a little bit more.

00:53:15.704 --> 00:53:16.666
It's incredible.

00:53:17.088 --> 00:53:17.628
Thank you.

00:53:17.628 --> 00:53:19.333
I you know I love my job.

00:53:19.333 --> 00:53:19.974
I think it's great.

00:53:19.974 --> 00:53:28.865
My my newest day job is with cars and bids, as we talked about, and I just make videos about cars on YouTube.

00:53:28.865 --> 00:53:43.664
That is literally my job with cars and bids, and that is so cool because it's something I love to do driving cars and talking about cars and posting videos about them and I have fun every single day and I wish that for everyone else.

00:53:44.135 --> 00:53:52.003
So if our listeners want to hear more, could you tell us your social media platforms how we can find you, your book where we can find you, and all that just.

00:53:52.684 --> 00:53:54.094
Absolutely so.

00:53:54.094 --> 00:53:56.960
Every social media platform except for YouTube.

00:53:56.960 --> 00:54:13.224
My handle is Alanis in in, as in Nicole King KING, and that is because a man named Alan took all of my social handles in 2009 because Alan is King and Alan never used those social handles again.

00:54:13.224 --> 00:54:15.606
Alan is King of ruining my life.

00:54:15.606 --> 00:54:19.934
Thank you, alan, yep, thank you, alan.

00:54:19.934 --> 00:54:22.954
So it's Alanis in King on everything.

00:54:22.954 --> 00:54:28.603
I have tons of emails that have gone to AlanisKing somewhere and they are not.

00:54:28.603 --> 00:54:37.847
They are not for Alan, they are for me, but on YouTube I am AlanisKing because Alan did not get me on YouTube.

00:54:37.847 --> 00:54:40.954
So Alanis in King on everything.

00:54:40.954 --> 00:54:42.420
Alanisking.

00:54:42.420 --> 00:54:43.422
On YouTube.

00:54:43.974 --> 00:54:47.945
You can find where to purchase Racing with Rich Energy anywhere in the world.

00:54:47.945 --> 00:54:52.974
If you just go to richenergybookcom, we have instructions for wherever you are, instructions for an audio book.

00:54:52.974 --> 00:54:56.750
We had a wonderful voice professional named Linda Jones.

00:54:56.750 --> 00:55:00.704
Read the book for Audible if you want to have an audio book.

00:55:00.704 --> 00:55:03.543
So all of that information is on richenergybookcom.

00:55:03.543 --> 00:55:06.081
And then, what else do I do?

00:55:06.081 --> 00:55:06.925
Cars and Bids.

00:55:06.925 --> 00:55:08.974
We have a YouTube channel with Cars and Bids.

00:55:08.974 --> 00:55:11.885
I do histories of cars, drive cars.

00:55:11.885 --> 00:55:17.427
Now I'm doing like POV videos too, where I go to car launches and stuff, so you can follow those.

00:55:17.427 --> 00:55:18.797
I do my YouTube channel.

00:55:18.797 --> 00:55:23.119
I just do a bunch of wild stuff related to cars and motorsports, so that's fun too.

00:55:23.119 --> 00:55:25.800
But yeah, that's pretty much where I'm at.

00:55:26.079 --> 00:55:28.045
Well good, thank you, we are so excited.

00:55:28.045 --> 00:55:35.297
I'm definitely going to have to read Racing with Rich Energy and try a fried peanut butter and jelly soon, but oh man.

00:55:35.297 --> 00:55:38.224
I'm telling you, you will not be disappointed.

00:55:38.224 --> 00:55:39.188
We'll report back.

00:55:39.188 --> 00:55:40.795
Well, thank you so much Again.

00:55:40.795 --> 00:55:41.980
We really appreciated it.

00:55:42.440 --> 00:55:43.244
Thank y'all.

00:55:43.735 --> 00:55:44.960
What an episode.

00:55:44.960 --> 00:55:48.715
I cannot get over how much she has accomplished.

00:55:49.317 --> 00:55:50.782
That was just so much fun also.

00:55:50.782 --> 00:55:53.483
What a fun conversation beginning to end.

00:55:53.483 --> 00:55:55.322
I'm so happy that we could have her on.

00:55:55.735 --> 00:55:57.221
Yeah, she is very cool.

00:55:57.221 --> 00:56:00.202
So, shan, tell us a little bit about your biggest takeaways.

00:56:00.643 --> 00:56:17.994
There were a lot, but the one that I definitely related to most as like seeing, hearing a story that she told and seeing how I related to that with my career is just the idea of like wanting to be validated in your career versus like having the confidence to not need every single person's validation, like her.

00:56:17.994 --> 00:56:26.099
Example of the person who was quizzing her on how to change oil just to make sure that she knew how, first of all made me roll my eyes.

00:56:26.099 --> 00:56:33.300
But I mean, I can think of examples in meetings where I know the person asking me the question already knows the answer.

00:56:33.300 --> 00:56:35.780
They're just trying to figure out, if I know the answer.

00:56:36.260 --> 00:56:43.746
Yeah, exactly, and she summed it up perfectly and she said you know, while you will change some people, you won't change everyone.

00:56:43.746 --> 00:56:55.503
And like, as soon as she was able to accept that she just started enjoying her career so much more and so, I think, that's important for anyone you know in any career, but also in this industry, specifically for women, to remember.

00:56:55.943 --> 00:57:01.023
Not everyone is always going to look at you and think you deserve to be there just because you're there.

00:57:01.023 --> 00:57:07.360
You know there will be some times when people want to add that extra hurdle for you, but you don't have to cross it every time.

00:57:07.360 --> 00:57:09.079
You know being there is enough.

00:57:09.079 --> 00:57:10.182
I think that was really cool.

00:57:10.664 --> 00:57:16.539
Yeah, it's a reminder to enjoy the ride, but you know you're not going to win everyone over, so don't spend time trying.

00:57:17.300 --> 00:57:18.382
Yeah, what about you, kat?

00:57:18.382 --> 00:57:19.264
What was your take away?

00:57:19.264 --> 00:57:19.686
Yeah?

00:57:20.855 --> 00:57:23.164
I think the other piece was her advice to just be yourself.

00:57:23.164 --> 00:57:27.224
And you know, similarly to what you mentioned, it can be tough in this industry.

00:57:27.224 --> 00:57:31.585
I think, especially starting out, you feel the need to fit a mold.

00:57:31.585 --> 00:57:35.164
You know, when she was first writing she didn't want to share her favorite drivers.

00:57:35.164 --> 00:57:44.224
But as she began to share some of those more personal details, she became more passionate, her content was elevated and she just enjoyed it more.

00:57:44.224 --> 00:57:48.739
And I think everyone does their best work when they're passionate, when they're happy, when they're enjoying themselves.

00:57:49.119 --> 00:57:49.541
Absolutely.

00:57:49.541 --> 00:57:50.980
I'm glad she shared her favorite drivers.

00:57:50.980 --> 00:57:57.039
I learned so much about all of them by you know, learning a little bit about her passion and journey into motorsports.

00:57:57.039 --> 00:57:57.521
That was cool.

00:57:57.742 --> 00:57:59.556
Yeah, it really did make me.

00:57:59.556 --> 00:58:00.679
I can't wait to read her book.

00:58:00.679 --> 00:58:01.541
I'm so excited.

00:58:01.621 --> 00:58:02.382
Yes, absolutely.

00:58:02.382 --> 00:58:03.666
That story sounds wild.

00:58:03.666 --> 00:58:06.699
I love the investigative journalism that she did personally.

00:58:06.699 --> 00:58:08.442
That's so cool, so I can't wait to read it yeah.

00:58:08.442 --> 00:58:09.443
Well cool.

00:58:09.443 --> 00:58:11.527
I think that about wraps it up.

00:58:11.527 --> 00:58:18.206
Of course, we would love to hear from you all, so make sure to subscribe to the podcast wherever you're listening.

00:58:18.206 --> 00:58:21.284
All of the reviews that you guys leave really do make our day.

00:58:21.284 --> 00:58:28.434
So leave us a review on Apple or Spotify, and then check us out on Instagram at getinherlane, and we will see you next time.
Alanis King Profile Photo

Alanis King

ALANIS KING is a car and motorsport journalist.

She’s a video presenter and car reviewer at Cars & Bids, contributing editor at Road & Track, host of Donut Media’s F1 podcast, and coauthor of Racing with Rich Energy: How a Rogue Sponsor Took Formula One for a Ride. She previously worked as a writer and editor at Jalopnik and Business Insider.