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Ashley Cavazos has been in automotive for 13 years. Her journey started as a temporary receptionist at a small town Ford dealership in South Texas. From there, she joined the team full-time and held several roles focused on customers and marketing. She fell in love with automotive and saw an opportunity to impact the customer experience, taking a huge leap of faith by moving to Minnesota to help an automotive group build their BDC strategy. Fast forward to today, she is an industry leader in digital retail who lead digital strategy for Walser Automotive Group and has just taken on a new role as Marketing Director for the DeMontrond Auto Group in Houston Texas. Ashley was recently honored in the 2022 Automotive News’ 40 Under 40 Class for her efforts in Walser’s digital initiatives.
Ashley has served as VP of the Women of Walser and has been serving the Executive Board for WOCAN (Women of Color Automotive Network) since 2022. She is passionate about recruiting more women to automotive and empowering them to reach their potential and achieve their goals.
Ashley believes in serving her teams through action. She enjoys spending her time in-store DOING and believes that is how she can inspire others to be excellent in their roles.
