Transcript
WEBVTT
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Welcome to Get In Her Lane.
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I'm your host, jamie, and I have a 25-year career in automotive.
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This is the show where we dive into the unique challenges and opportunities women face in the automotive industry, amplifying her perspective to drive positive change.
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Women influence 83% of car buying decisions, so it's crucial we see more women in leadership roles to shape the future of this industry.
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Let's try to get there together Today.
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I'm thrilled to be speaking with Kaylee Jewart.
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At just 13 years old, she's already made a significant impact in the automotive industry.
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Kaylee captivated everyone with her keynote speech at the Women in Automotive Conference just a couple of months ago and since then she's been making the rounds on the podcast circuit sharing her inspiring story and insights.
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Kaylee, welcome to the show.
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It's so exciting to have you on.
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Get In Her Lane.
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It's so exciting to be here.
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I think you are one of the youngest voices I have heard in the automotive industry, so I'm just so thrilled to have you on after your keynote.
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So I know you've achieved just so much at the mere age of 13 years old.
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Can you share the moment or experience that sparked your passion from the automotive industry?
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So both my mom and dad worked in the automotive industry and my dad has been working in it since I was born.
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So from like the start of my life I've been exposed to automotive everywhere.
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So I have traveled around the country.
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I might have been, like once, out of the country I don't think we ever went for business trips like outside of the country but I've probably been to every state.
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I just don't remember it because I was so young.
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But I got to meet so many like high power women like, and be able to spend time with them and just get to know the industry of automotive.
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Anything stood out for you when you were.
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You're meeting and chatting with all of the people and women in automotive.
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I just remember when I was younger, like I was just like, oh, this is a really cool building, and just like seeing all the people working away and like, for some reason I remember I think we were in Seattle and I just remember like the little snack bar that they had there and I'm like, ooh, snack bar, oh, pretty pen.
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The snack bar always gets me as well, so I'm right there with you.
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So your keynote that you did at the Women in Automotive Conference, that got a lot of attention and that was so brave and cool of you to go up on stage and deliver that and my takeaway was it really addressed the lack of exposure to automotive opportunities for young females.
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Can you maybe tell us more about some of the barriers you've seen?
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So some of the barriers I've seen is that most women, when they think about automotive, they don't think about all of the opportunities.
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They only think working in cars, talking about cars and just being like okay, so either I can work on this car, I can try to sell it to someone, or I can sit here and do paperwork.
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Those are my three options in the automotive industry.
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That doesn't sound very fun.
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I mean, majority of people won't be like oh yeah, I just want to work on a car, I just want to fill out paperwork all day.
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That sounds sounds like the best thing in life.
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But when you think about it, if you go into the automotive industry, you could always just code.
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You can work on ads and stuff and just kind of enjoy creating things too and being creative for the people who are creative.
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Or maybe sitting behind a computer and giving speeches digitally or in person, if you're one of those public speakers.
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I think you're so right about that.
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I had no idea about the automotive industry before I got into it and actually just really got lucky and fell into it towards the end of my senior year of college because I luckily got recruited by a big OEM.
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But I started with them and I knew nothing about cars and to your point I just thought, oh, you either sell them or you will work on them and fix them.
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And there really is this whole world out there of all these great opportunities in the industry and so many other different ways that people don't know about.
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So I completely agree with you.
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So what do you love most about the car industry and what keeps you motivated to continuing to advocate this path for young women and spread this message?
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So I really like how open the automotive industry is and how accepting it is, because at Women in Automotive no one was.
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One was like oh there's a child here, that's going to be annoying.
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Like there might have been a couple people but they didn't make a big deal out of it.
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But I would go into one of the workshops, walk in and I was like find someone who looks nice and I'm like I'm not that extroverted yet, dad, so I go in there.
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But then I find someone and then start having conversation and and they're really open.
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Everyone in the industry is pretty open to adding more people in and very accepting and I don't really think there's too many barriers.
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Once you get to be in the industry, there's not many barriers stopping you from being accepted.
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Do you think it's more of just an awareness thing and we need to spread the word about all the opportunities?
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Yeah, I feel like if you start telling middle schoolers about this and telling them all the actual opportunities, I'm pretty sure one of my friends he liked to code and he liked all the computer stuff and doing all the computer stuff If I probably told him the word automotive he would be like what does that mean?
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And I swear it annoys me so many times I will literally tell my best friend I'll be like oh yeah, and then so there's automotive stuff going on.
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So for the longest time she did not know what automotive meant and I'm like the word automotive how do you not know that?
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So it was really interesting when I started to actually think about how few people know about automotive compared to kids who live with parents who work in the automotive industry.
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They will be exposed to it.
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They'll know, oh yeah, this is what happens in automotive.
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But the second they find someone else who doesn't have automotive parents.
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They're pretty much like really different, because the kids who don't have automotive parents will understand like the word automotive as early as the kids who had the automotive families and kind of vice versa, depending on whatever the other parents were working in and stuff.
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What other strategies or things you think we need to do as an industry to get more young people aware of the opportunities so they know what automotive is.
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So I think just those sponsorships and having those kind of hands-on experiences, because personally I like to have someone if you work for a company or like an FBLA.
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There was the Air Force booth, so you get a little wristband, you got to go play a VR game that is basically like a training or like a test to see if you would be good for the Air Force and stuff.
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So you go through that and then afterwards there's like another game too and then, after you finish all your games, you can go talk to someone who actually worked in the Air Force and they can tell you about the opportunities in the Air Force and how much the Air Force really does.
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That's one thing that really sticks out to me.
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And then also I personally like getting those free sunglasses because I'll have something physical that your company can be remembered by, whether it's a pin, because personally I know FBLA, if you give kids a pin they will trade it around.
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So if you only give like a certain state those pins, your pin will be probably high worth something if you only give like a specific amount.
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Those freebies sometimes make a mark and an impression.
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Can you tell me a little bit more about FBLA and how you got involved with that?
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no-transcript did not work out for me.
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I did not do very well in it, but my leadership I placed first out of all the other middle schools in the state.
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I placed first on that leadership test and so then I take that to nationals, and nationals is an amazing experience.
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It was so much fun and I take that to nationals.
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I do the test in a big ballroom and have probably at least 100 other people in there, high schoolers and middle schoolers and you only compete in your kind of like middle or high school level and I take the test.
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And then high anxiety at the award ceremony waiting to hear like who the 10 people who actually place on the leadership on come up on the little screen and then I see my name and so then I get to go up and like I was like so shaky but I was so excited to at least place 10th in the whole nation in leadership.
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I was the shortest one on the stage.
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Wow, that is really impressive, congratulations that's quite the achievement.
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Yeah, that is really impressive.
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Congratulations.
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That's quite the achievement.
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Yeah, that's really cool.
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I'm also really impressed that your middle school has business classes.
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Yeah, so I think there's only I think there might have been five other schools that compete in FBLA for middle level in Colorado.
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Okay, yeah, I mean that makes sense because, again, I haven't seen a middle school with a business class or business curriculum.
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But I love that.
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I mean I'm not only an advocate for getting more women in automotive, but for business in general and in a leadership position.
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So I think that's really cool that you were able to take advantage of that class and that opportunity.
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And you are also an entrepreneur, right.
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Tell me about your business.
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So I sell crocheted plushies or just kind of crocheted things, because I've made roses and I've even made some bags there back there because I need to convince my dad to actually put them on Facebook marketplace for me.
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I've been trying to get him to actually post them for about two months now.
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So, um, but I crochet either plushies like my first plushie that actually was kind of huge was the I make bees and so either it's like be, maybe like that thing, like that tall, and then so I also make little mini ones.
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Those mini ones, if you give that to someone, they are going to have an emotional attachment to it.
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I don't know how those work.
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It's like the best gifts, but they do.
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That's awesome.
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Yeah, I think like it's just I'm trying to think of the word.
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If it's small, it's very memorable and cute.
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The cuteness factor increases with how small it is.
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Yeah.
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So Facebook marketplace.
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Are you selling them in any other way?
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Or any other.
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Yeah, I'm my eventually.
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But once my dad actually posts like the purses that I've made they're not that big Do you want me to go grab one real quick?
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Yeah, I'd love to see one.
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Sure.
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So here's one of them.
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It's a little small, but this one's kind of like a small little handbag.
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Okay, and then this one is kind of one of my favorites.
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Oh, very cool.
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And how long does it take you to make one of those?
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So these ones actually only take like 30 minutes because of how thick the yarn is, because that's the thickness of the yarn and these are like the really chunky yarn.
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So grab my gigantic hook and start crocheting away, and only takes me about 30 minutes okay, that's really good.
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That's a great product, for that would probably take me 30 days, not 30 minutes, so I love it it's actually really just a square and square and then you kind of sew it up pretty easy with like slip stitch crochets, and then you add a little chain and then voila, what do you think, business-wise, you've learned from kind of starting this business idea.
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So I've kind of learned how to price my products because the bees that I make I can sell them for $20.
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And people are like, oh, I want one and stuff.
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And I'm like I thought like because usually you see on all these websites of people who crochet stuff, they're really expensive and I'm like those are super expensive.
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But I mean I don't need that much money, I'm just trying to make at least some profit.
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But honestly, when I figured out how much the bees cost to make, they were only like $10 to make and so $20 to sell, make half profit and then half on it.
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And people are like, yeah, that's like a great price.
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And I'm like Good feedback from your customer base.
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That's awesome.
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I think I'm going to need one of these bees.
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Can you put me down on?
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your order list.
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Yeah, I'll see if I can remember to make one.
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I'll probably make a note.
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I'm not on my phone here soon.
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Okay, yeah, no, that's great.
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So you mentioned winning the leadership.
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I don't know what you want to call it like leadership contest or leadership award.
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Sorry.
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The leadership test, the leadership test you mentioned placing highest for that in FBLA, which is great, and I know you're in other leadership organizations and programs like Sources of Strength.
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Share a little bit for the audience about how these experiences have kind of shaped your views on mentorship and leadership, especially for young women and in fields where there's probably many more men than women in them.
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From my experiences with all these leadership positions I've kind of found like, just in general, in my school even I kind of start to one-up the men, so I'm not really afraid to try to challenge them or try to be better, because I have the confidence that I can do better, because I have those leadership skills.
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And so I've learned leadership from just being an advocate for some of my friends or trying to be the one who leads the projects and trying to help a lot of people around me, and then through sources of strength that one I presented in front of classes.
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So that's how I kind of got a little bit more confidence to present in front of people who will actually listen better than eighth graders.
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Confidence is such a huge thing and it's hard to teach.
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I'm so glad that you're getting that experience and then able to practice that confidence with the things that you're working on.
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I know this is probably more of a parent thing, but parents of middle schoolers are trying to teach their middle school children confidence, and that's one of the harder things to do.
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It's like no, you can pick up the phone and make a phone call.
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Right, it's okay.
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The person on the other end is not going to criticize you or get mad at you for calling I kind of get social anxiety because I mean, I prefer to do facetime.
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But if I'm calling a restaurant to make an order, I'm like because and one of my grandmas she's like she will not be afraid to be like oh no, you messed up my order, me.
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Oh, you messed up my order, but it's fine, I'll, I can just like pick off the pickles or whatever.
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I'm like, I will live, I can figure it out.
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Well, there's some similarities there with my 13-year-old daughter, because she would be afraid to tell the restaurant that they messed up her food, whereas I'm like, no, you guys need to redo that, because it's actually not correct.
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My best friend.
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We were at a restaurant and her soda was like watered down because the syrup and the thing wasn't like correctly put in and stuff.
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So she has and she's like this doesn't taste right.
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And then later on she's like, because my grandma could hear and she's the one who like actually get the restaurant to do something.
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But honestly I would have been like, could I just get like a different drink, because mine doesn't taste correct, or I would like she could not say it for herself.
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Like she was like so tiny and I'm or well, she's not tiny, she's taller than me.
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I shouldn't call her tiny, but like her voice is like really tiny.
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She's like, oh, my drink, it doesn't taste correct and stuff.
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And I'm like I will always stand up for her more than myself.
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I know that for sure.
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Sure, yes.
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When it's you, you're like, I can live with it.
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When it's someone else, you're like no, I want it right for you.
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Because she has done so much in my life and she's been amazing.
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Since I have her in my life, I actually have more confidence and more joy, I feel.
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Oh, that's so nice and special.
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I'm going to make her listen to this podcast.
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Yes, absolutely.
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She would probably be so honored and just grateful.
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So I also hear that you have an upcoming TEDx talk.
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That's really cool.
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What message do you plan on conveying, or do you want to convey, in that talk?
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So let me see if I can remember from the many times that I had to say my little for my video the shifting generational dynamics and how it impacts teenage mental health.
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I got it correct, yes.
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Oh my gosh, Wow, that's a lot to bite off and be able to say that's such an adult topic.
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How long have you been kind of working on this, to formulate it to kind?
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Of carry out your message.
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Personally, I really like the psychology end of things.
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I've been a very psychological person and think of like how, why people do things, and like the mental stuff.
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So I just wanted to advocate like hey, middle schoolers have depression.
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It is becoming like a huge thing now.
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And then there's also like when I did some research for this, I saw specifically Gen Z females have a higher rate of suicide compared to older generations, and then just Gen Z as a whole has higher depression rates compared to all the other older generations.
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And what is going on with our generation?
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What is causing this to happen?
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Is it because of COVID?
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Is it because of, maybe, the parenting styles?
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It's just trying to dig deep and figure out why this is and how to help with it.
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Such an important topic, so kudos to you for taking the initiative to talk about it.
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Yeah, I wonder all those things too.
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As a parent, I'm constantly worried about that for my children, and I actually was a psychology minor, so I love anything psychology related and do a lot of research and listen to a lot of podcasts on that as well.
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So, and I mean, I think it's the phones too too much time on the phones, but in social media.
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So we're really careful Because honestly, one of my stories in there is back in sixth grade a random number called me.
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I didn't answer it because my parents taught me to not answer random numbers and then so they left me three voicemails eventually and they were all like telling me to commit suicide.
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I had no idea who this person was, didn't recognize their voice, really, and I was just sitting there and I'm like what am I supposed to do?
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I'm like concerned because I was just so confused.
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I'm like why is this person calling me?
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What have I done to society?
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Like, what have I done for people to want to call me?
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And who has my like?
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Who figured out my number?
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that is horrible.
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I'm so sorry that happened to you.
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Yeah, I mean, I think it's just technology in general makes it so much easier for kids to be like bullied and have drama arise.
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So that is one thing that I don't like about technology and I hate to say it, but maybe the phones are a little bit like.
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They are a lot of the reason for some depression.
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But I don't like to use that as the excuse because my parents are going to be like oh, so you don't need to use your phone anymore.
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And I'm like no, no, no, no, no Well it depends on what you're using it for.
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So I do agree with you.
00:19:52.785 --> 00:19:53.969
I call my best friend every day.
00:19:53.969 --> 00:19:56.174
Yes, for those.
00:19:56.174 --> 00:19:57.872
First thing in the morning, last thing at night.
00:19:58.105 --> 00:20:04.778
Growing connections with other people in a healthy way, then I think the phones are appropriate for that reason.
00:20:04.778 --> 00:20:06.646
So that's good, okay.
00:20:06.646 --> 00:20:18.210
Circling back to automotive, what are other areas in automotive that maybe you've seen that the industry, or we as the industry, could be doing better?
00:20:19.352 --> 00:20:45.705
So I feel like just trying to market it and try to say, hey, there are all these job opportunities, like just trying to expose how there are all these opportunities here that might not be shown as much and don't get talked about enough, Because I mean granted back in, like when there wasn't all this technology and stuff, all you could really do was sell a car and build a car.
00:20:45.705 --> 00:20:57.978
But now, as technology has grown and evolved, we have found that, oh, you can code the data inside of a car or you can code a website specifically for making cars and stuff.
00:20:57.978 --> 00:21:03.794
So it's just exposing those to the next generation.
00:21:04.255 --> 00:21:07.740
Do you have a specific avenue that you want to pursue?
00:21:07.740 --> 00:21:08.406
Do you know yet?
00:21:08.406 --> 00:21:11.115
I know it's so early on, but what interests you?
00:21:11.884 --> 00:21:29.496
So psychology is what I think I'm going to go down the route of, and I feel like marketing and automotive because I really like the automotive industry and I'm like you know what, just so I can have a reason to go to the women in automotive conference every year, I'll be sure to work in automotive and I really like marketing.
00:21:29.496 --> 00:21:32.991
I love going through the marketing and thinking that is really smart marketing.
00:21:32.991 --> 00:21:35.507
Of Sam's Club, like my mom can tell you, legit.
00:21:35.507 --> 00:21:46.532
Yesterday I was like that is really smart marketing because one employee just came up and was like hey, started talking about how Sam's Club is changing something about their water, like how they do their water stuff.
00:21:46.532 --> 00:21:50.416
They started off as like a normal conversation and then just continued on.
00:21:50.416 --> 00:21:59.807
That's really smart marketing because it's like oh, it's just a general conversation, it's just me picking out those little marketing things.
00:21:59.807 --> 00:22:08.286
The reason why the ad has that in there is because that's how you get the targeted audience to be interested in stuff.
00:22:09.228 --> 00:22:09.989
I love that.
00:22:09.989 --> 00:22:11.311
I think that's really cool.
00:22:11.311 --> 00:22:17.912
It's a very fun avenue in automotive to go down and just so many opportunities.
00:22:17.912 --> 00:22:34.185
Well, I'm so excited to see what you're going to do next and how you're going to grow as a leader and hopefully into automotive, because we would love to have people and leaders and strong females like you in the industry.
00:22:34.185 --> 00:22:35.669
Kaylee, thank you.
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If you have any comments or feedback on the podcast or this episode, please leave us a review on Apple and, of course, I would love to hear from you If you have anything at all to share.
00:22:46.448 --> 00:22:52.130
Team at getinhirlanecom and please visit our website at getinhirlanecom.
00:22:52.130 --> 00:22:52.813
See you next time.
